6 Jun 2011

Get yourself one of my Springleap T-shirts, and walk away with social media marketing knowledge!

Being one of South Africa's earliest adopters of digital marketing and lecturing at some of our leading institutions, doesn’t even begin to sum up Walter Pike.

Join me, the 'matchstick girl, for an evening of learning with lecturer, international speaker and marketing maven, Walter Pike.

It's like being there, doing it, and getting the T-shirt.

Oh, and you keep the T-shirt!

Date: Wednesday 29 June
Time: 18:30 for 19:00
Venue: The Room @ Il Giardino at 44 Stanley, Stanley Avenue, Milpark, Johannesburg
Cost: one of my T-shirts – which is R219 with delivery (you get to keep the T-shirt!)

RSVP: Telana on onematchstick@gmail.com or 0837302979 or @telana

Topic for the evening: "Recalculating - a new guide to marketing"

Marketing in a social world is different, and you need a new navigator.

TV, Newspapers and Radio are very primitive communications options. They can only do one thing well: push out a message. They can’t listen, can’t be used to talk back, and are very difficult to share.

In the 1960's some great minds built modern marketing around this and we built brands by creating associations of performance and feelings and attached them to our products and services. These associations became the brand.

Unfortunately marketing is not an exact science and someone moved the goalpost. Things changed when media stopped being merely a source of information and became the site of coordination.

When marketers lost control of the medium they also lost the ability to attach these associations. No longer does the size of your advertising budget equal the amount of attention customers give you. No longer does share of voice equate to share of market.

Business needs a new paradigm to operate in this highly connected world.

Marketers need a new paradigm, a new way to think about building brands in a market in which the customer is no longer listening.

Organic Marketing is a new way to navigate brands and branding in a social world. In this talk we unpack the new route map and update the software in our marketing GPS.

Speaker's Bio

Walter Pike – Marketing Maven

Walter once farmed oranges.

And cows, pigs and maize. He also taught people how to farm and grow forests. He bred a racehorse and raced it. He played Polo, provincial polocrosse and coached cricket and soccer. He ran schools and sports clubs and sports associations. He was a very keen fly fisherman and guide and is a photographer.

He worked a lot in the motor industry for major manufacturers in sales and in marketing and for their advertising agencies. He directed strategy and client service for the top agency in the country and worked on some of the biggest and most famous brands.

Walter Pike talks for onematchstick

He collected degrees and became the Head of Faculty of Marketing and Advertising of the major advertising school in Africa- the only one to offer an international qualification.

He used to be a husband and is still a father.

He is an acknowledged marketing and digital thought leader, appears on TV and is frequently heard on radio and from the stage at conferences and his writing is in print on paper and electronically.

He founded PiKE | New Marketing and, seeing a need for skills, also set up The Digital Academy- the first ever to be accredited by Google.

He knows that the analogue world has been replaced and marketing has changed. That people in this 'always on - always connected' world learn things, find things, connect, collaborate, organise and buy things in a new way. He thinks, writes, talks and teaches about brands in this new world.

On the leading edge of the new world he thinks differently. His talks are entertaining, engaging and thought provoking and presented clearly with conviction. You may disagree with what he has to say, but you can’t ignore it.

The world is changing and @walterpike is part of that change.

Will you also be on 29th June?

RSVP to Telana on onematchstick@gmail.com or call 0837302979!

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