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Showing posts with label walter pike. Show all posts
Walter Pike spoke for one matchstick
A great bunch of Joburg-ites ventured out into the cold and found their way to 44 Stanley, to The (vibey) Room at Il Giardino to hear Walter Pike talk for onematchstick.
It was an enjoyable evening, with lots of networking and learning. Walter shared how "the internet is word of mouth on steroids" and profiled case studies including Vodacom, Cell C, Nando's and FNB that my friends are still talking about. He made the new Organic Marketing so accessible and practical, with examples from Egypt, to Charlie Chaplin, to surfing and Big Mac’s.
Some of the tweets that were flying around included:
I would like to thank Walter for trading his talk with me for one of my Springleap T-shirts, and helping me to trade another 32 T-shirts through this event! (At the time of writing this I have 44 T-shirts to go until I can move onto my next step)
A big thanks too goes to Grieta for allowing us to use Il Giardino to host the talk and for Rika for putting me in touch with Michelle of The Sound Corporation for providing the sound equipment we needed, and to Jelena for the projector.
And thanks to all of you who attended the evening and traded with me!
You all rock, and made the evening a huge success! *mwah!*
The Room at Il Giardino, our venue for 29 June!
I was day dreaming today that if my Father were here, I would have taken him for lunch at Il Giardino at 44 Stanley. He would have loved the vibe, sitting under the wild olives trees, with the gypsy folk jazz band playing, having a glass of wine and some pizza.
We would have been brainstorming ideas to help me find the 50 more people to attend Walter Pike's talk for onematchstick, to finish my tenth trade. I imagine that the conversation would have also covered topics like business (he was an entrepreneur too!) and politics and how he loved his country and the spiritual flow of life!
My Dad would have also enjoyed laughing with Grieta, the lovely lady who runs Il Giardino and is sponsoring the venue for Walter's talk. He would have got all fired up with the negotiations I had with Christof who is looking into helping me with the audio-visual equipment for the event. And he would have chatted too to some of the other lovely people I met under the trees, like the Pieters family, and Sean and Michelle!
I gave Michelle one of my matchstick business cards, and she exclaimed that it reminded her of her wedding! At each guest's seat they put a single matchstick. And each matchstick had stamped on it: "a perfect match!" My dad would have smiled with me at hearing that story!
So I am so looking forward to hearing Walter's Talk entitled "Recalculating – a new guide to marketing" with my friends, old and new, who are supporting me in getting closer to my offices!
Join us – I have 50 Springleap T-shirts left!
For more info check out the event on Facebook or this blog post.
And give me a call on 0837302979 to RSVP!
My latest offers
I'm 80 T-shirts away from finishing my current trade, and I did another three-way trade this past weekend. My friend Dion and I were looking for a course to develop our presenting skills, and Erik Vermeulen popped up with the perfect solution.
Erik offered me a place on his course for one of my Springelap T-shirts, and it's the second time in my 5 years of trading that I have traded with myself (the first was when I took part in a 5-way trade with Vije for a photo-shoot!)
We attended the "Effective Speaking and Presenting" course on the weekend, and wow – what a super course! Erik's Grid System has been so useful that Jack, my "Lets Talk Possibility" podcast show co-host, and I have already applied it to prepare for our next show. I know too that my other friends who attended have found the system offered what they had been missing in their presentation and public speaking toolkits. (Pssst! Erik's offered to run this course again for the public- so let me know if you are interested!)
Upcoming trades that I have on offer that I need to find someone to trade with, include the below three-way offers. Each trade that I do will include 2 (or more – depending on the latest stacking and stashing) Castle Beers and the chance to come and hear Walter Pike talk - for free!
If you just want to hear Walter share his 30 years of branding and marketing knowledge and understand the world of social media more, plus enjoy some beers, then you can just buy one of my Springleap T-shirts, and not do a three-way trade with me. But that might be too boring for you...
Plenty of choices, I know. So if you can't decide, but want to support me then please give me a call and I can help you work out how to trade with me.
My current items up for three-way trade involving T-shirts are:
The onematchstick Story Scarf with lots of goodwill for R219 (1 T-shirt)- Get 4 Tshirts and a cap signed by Solo Adventurer Jolandie Rust for R402 (2 T-shirts)
- Mini-Photoshoot for R402 (2 T-shirts)
- 20 person henna tatoo party with photographs for R1515 (that's R75 per person) (8 T-shirts) - JOIN THE HENNA PARTY AND BE ONE OF THE 20 PEOPLE: see the Facebook event here for details.
- One hour inspirational talk by international speaker Sonja Kruse, otherwise known as the Ubuntu Girl for R402 (2 T-shirts)
- Social Media consulting by Adin van Ryneveld, the No Money Guy R219 per hour(1 T-shirt per hour)
- Three hours of Recruitment Consulting Services for R219 (1 T-shirt)
- A guided hike up Table Mountain for four for R768 (that's R192 per person) (4 T-shirts)
- A Hypnosis session to stop smoking –for only R585 (3 T-shirts)
- A one hour Hypnosis session for weight loss, breaking habits, overcoming phobias, improving performance in personal and business life –for only R219.00 (1 T-shirt)
A diamond - 0.297 Carat with certificate valued at R1200, for only R951.00 (5 T-shirts)- The writing services of a Reporter and Freelance Writer, Abed for R219.00 (1 T-shirt)
- Artwork - Dancing Girl OR Hula limited edition prints by artist Tuesday Houston valued at R900 each for only R402 (2 t-shirts) each, or both for only R585 (3 T-shirts)
- One Payroll Workshop in audio and workbook format valued at R399.99, for only R219.00 (1 T-shirt)
- A years website hosting plus the development of a wordpress website if you need it, for just R1327.00 – that's R110. 50 per month for 12 months for a website! (7 T-shirts)
- 4 Private Pilates Classes with David in Fourways, Johannesburg valued at R720 – for only R585 (3 T-shirts)
How Three Way Trades work:
All you need to do is CALL me on 083 730 2979 if you want one of the above items and then you will be helping me get to my offices, to help start up entrepreneurs AND you'll get 2 free beers AND (but wait, there's more!) listen to Walter Pike's keynote presentation!
Walter Pike talks for one matchstick
Get yourself one of my Springleap T-shirts, and walk away with social media marketing knowledge!
Being one of South Africa's earliest adopters of digital marketing and lecturing at some of our leading institutions, doesn’t even begin to sum up Walter Pike.
Join me, the 'matchstick girl, for an evening of learning with lecturer, international speaker and marketing maven, Walter Pike.
It's like being there, doing it, and getting the T-shirt.
Oh, and you keep the T-shirt!
Date: Wednesday 29 June
Time: 18:30 for 19:00
Venue: The Room @ Il Giardino at 44 Stanley, Stanley Avenue, Milpark, Johannesburg
Cost: one of my T-shirts – which is R219 with delivery (you get to keep the T-shirt!)
RSVP: Telana on onematchstick@gmail.com or 0837302979 or @telana
Topic for the evening: "Recalculating - a new guide to marketing"
Marketing in a social world is different, and you need a new navigator.
TV, Newspapers and Radio are very primitive communications options. They can only do one thing well: push out a message. They can’t listen, can’t be used to talk back, and are very difficult to share.
In the 1960's some great minds built modern marketing around this and we built brands by creating associations of performance and feelings and attached them to our products and services. These associations became the brand.
Unfortunately marketing is not an exact science and someone moved the goalpost. Things changed when media stopped being merely a source of information and became the site of coordination.
When marketers lost control of the medium they also lost the ability to attach these associations. No longer does the size of your advertising budget equal the amount of attention customers give you. No longer does share of voice equate to share of market.
Business needs a new paradigm to operate in this highly connected world.
Marketers need a new paradigm, a new way to think about building brands in a market in which the customer is no longer listening.
Organic Marketing is a new way to navigate brands and branding in a social world. In this talk we unpack the new route map and update the software in our marketing GPS.
Speaker's Bio
Walter Pike – Marketing Maven
Walter once farmed oranges. And cows, pigs and maize. He also taught people how to farm and grow forests. He bred a racehorse and raced it. He played Polo, provincial polocrosse and coached cricket and soccer. He ran schools and sports clubs and sports associations. He was a very keen fly fisherman and guide and is a photographer. He worked a lot in the motor industry for major manufacturers in sales and in marketing and for their advertising agencies. He directed strategy and client service for the top agency in the country and worked on some of the biggest and most famous brands. |  |
He collected degrees and became the Head of Faculty of Marketing and Advertising of the major advertising school in Africa- the only one to offer an international qualification.
He used to be a husband and is still a father.
He is an acknowledged marketing and digital thought leader, appears on TV and is frequently heard on radio and from the stage at conferences and his writing is in print on paper and electronically.
He founded PiKE | New Marketing and, seeing a need for skills, also set up The Digital Academy- the first ever to be accredited by Google.
He knows that the analogue world has been replaced and marketing has changed. That people in this 'always on - always connected' world learn things, find things, connect, collaborate, organise and buy things in a new way. He thinks, writes, talks and teaches about brands in this new world.
On the leading edge of the new world he thinks differently. His talks are entertaining, engaging and thought provoking and presented clearly with conviction. You may disagree with what he has to say, but you can’t ignore it.
The world is changing and @walterpike is part of that change.
Will you also be on 29th June?
RSVP to Telana on onematchstick@gmail.com or call 0837302979!
What is Foursquare all about?
I managed to get Walter Pike away for a few minutes from Ryan Gibson's popular and such fun Joburg Tweetup recently, to ask him a few questions and film him!
Walter shared with me what Foursquare.com is all about, and why the Super Swarm Badge is such an exciting thing to achieve. He also mentions how businesses can be using Foursquare to their advantage. Considering I have heard that foursquare is the fourth most popular app to be downloaded on iPhones right now in South Africa- businesses should take note.
Take a look here at what he had to say:
So if you want to help us unlock the very hard to get Super Swarm Badge- join us on the 20 November at the one matchstick Swarm Party at the Bluesroom!
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