23 May 2014
I've been wanting to
meet Reg Lascaris since he inadvertently became part of my onematchstick
story.
His book, co-authored with Mike Lipkin (someone else I’d like to meet J), became my third trade that I called: Jack, Mike and Reg.
His book, co-authored with Mike Lipkin (someone else I’d like to meet J), became my third trade that I called: Jack, Mike and Reg.
Well last night I was
learning about Ethical Leadership from Professor Al Gini, and knew that Reg was
giving a talk for Heavy Chef at GIBS at the same time. So after I
understood more about the virtues of outstanding leaders from Gini, I went and
found Reg, still answering a few questions after his talk.
Reg has just written
another book, “Lessons from the boot of a car” about his adventure as a start-up entrepreneur, growing one of the most successful advertising powerhouses TBWA\Hunt\Lascaris, literally from the boot of his
car.
Reg describes his book
as “a story-book intended to encourage the novice entrepreneur to make a
start”. It is aimed at Start-up Entrepreneurs- just
the kind of people I find fascinating and also want to help with the onematchstick
office. (Read more about why he wrote
the book, and a chapter extract here).
So maybe when I have
finished trading up to my office space, Reg will come give a talk to all the
aspiring start-up entrepreneurs. And I
will be able to hear his story too!
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