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We did and didn't do it! :)

We unlocked the SWARM Badge (50 people) on Foursquare!

For the first time in Africa!

Yayyy!! Wooohooo!

But unfortunately we didn't get to the Super SWARM Badge (250 people). That we'll unlock at the next SWARM Party.

Thank you to all who got behind the one matchstick SWARM Party, especially our sponsors:
Must get some sleep now, after all that celebrating and listening to the awesome bands!

Will we set a record for Africa on 20 Nov?

SWARM Party at the Bluesroom


Telana Simpson, also known as the 'Matchstick Girl, has been trading a single matchstick up in value with the ultimate goal of reaching office space, which she wants to offer to start-up entrepreneurs to help them get their businesses off the ground.

She is hosting South Africa's first SWARM Party where she has organised four of South Africa's up and coming bands to play at the Bluesroom in Village Walk. The bands are Broken People, Mantis Moon, Finding Noah and Book of Thieves.

Event: one matchstick SWARM Party
Date: 20 November 2010
Venue: Bluesroom, Village Walk, Johannesburg
Time: 19:00

A SWARM Party is an event that involves the exciting social networking, location based game Foursquare.com, which is new to South Africa but growing rapidly.

Foursquare is a free online game with a phone application where you create an account and connect with your friends. When physically at a venue, you check-in to the virtual venue and can see if any of your friends are there, or where they are at that time. You can leave tips and recommendations about the venue and see nearby venues and specials they are offering. The person who checks-in virtually the most in a two month period to a certain venue becomes the "Mayor" of that venue.

The more things you do on Foursquare, the more points and badges you earn which are displayed on your profile. The points are also displayed on the leaderboard so you can see if you are beating your friends or who is in the lead.

Businesses can make use of foursquare to engage with their increasingly mobile customers by offering discounts and prizes to their loyal customers when they check-in virtually at their venue. They can also track how their venue and specials are performing with the free analytics.

This one matchstick SWARM Party is an opportunity for South Africans to play Foursquare and unlock the hard-to-get Super Swarm Badge. It is an offline event where at least 250 people will be getting together to take part in an online Foursquare flashmob at the designated time. They will be part of the Crowd Swarm, and all 250 people who check-in on Foursquare at the venue, within the same hour, will get points and be awarded the coveted "Super Swarm Badge" on their profile.

Simpson is going for a record of this SWARM Party attempting to be the first to unlock the Super Swarm Badge on the African continent, while at the same time helping her finish her tenth trade and get one step closer to making her 'one matchstick office' dream a reality.

What is one matchstick about?
Simpson traded a matchstick for a pen, which she traded for a toy frog, and the toy frog for two books. The books she traded for two cases of First Sighting wine, and has continued trading up in value. She is currently on her tenth trade which involves trading 375 designer T-shirts from Springleap T-shirts. She believes she will get to her office after three or four more trades.

Tickets: VIP tickets for R183 include a Springleap T-shirt, two Castle Lagers and entry to the SWARM Party. General admission is R40.

RSVP, tickets and enquiries: Telana Simpson on 083 730 2979 or onematchstick@gmail.com or http://www.onematchstick.co.za/

Who'll be our MC for the SWARM Party?

The one matchstic SWARM Party is coming along nicely. Over 120 RSVP's and many many more maybe's!

And Jolandie recently organised and donated a whole stack of Glow Sticks for us to SWARM with! Thanks Jolandie, you rock!


image from glowsticks4less.org

We've also got 4 awesome bands lined up:
VIP Tickets include 2 free Castle Lager beers and a Springleap T-shirt! (book with me asap)

With all the activities of swarming and listening to the bands and lighting up the room with glow sticks, I think we need a funky, funny, fabulous MC for the evening. Don't you think so too?

So I'm asking if anyone would like to step up and be our SWARM MC for the night? Anyone?

Get in touch (call 0837302979) and we can chat about the details if you are keen :)

Thanks!
SWARMer T

I'm this serious about SWARMing

Jolandie and I got up to some mischief on the weekend. Serious mischief ;)

And our mischief making has got some international attention.

YES- I am that serious about this SWARM party and setting the record of being the first to unlock the Foursquare Super SWARM Badge on the African continent. And trade all my Springleap T-shirts in the process.

So if you ever doubted that we would pull this off, I hope this mischief making dissolves those doubts. ;)

Swarm Party graffiti

My fellow Mischief Makers were Mongezi and Jolandie. Jolandie Rust graffiti'd about her upcoming "Stuck on a Bike" event to raise the funds she needs to become the first woman to circumnavigate the African Continent on a bicylcle and solo.

Yip. Solo- no support vehicles.

And yip. On a bike- pedal power!

Her event is starting on the 5th November at the Tyger Valley Shopping Centre in Cape Town, where she will be literally on a bike for 48 hours to raise awareness and funds for three different causes. You can support her by popping by during the 48 hours (and especially between midnight and 4:00 in the morning- she will realllllly appreciate the company ;) and making a donation of R100. You'll get 2 CD’s by the awesome SA musician and motivational speaker - Verity Price.

And even if you are not in Cape Town, you can support Jolandi by still making a donation. Check out the info on her blog or the facebook event 'Stuck on a Bike'!

Jolandie with her finished piece of wall

So... se-reee-oooss-lyyyyy!

Jolandie and I are THAT serious about reaching our dreams and goals, that we would not only sit on a bike for 48 hours, but would also spend our Sunday graffiti'ing about our events.

So who's serious enough to support us and join in the fun? Give me a call 0837302979 or email.

Book of Thieves will be swarming- will you?

The SWARM is getting closer, and so far we have 103 people RSVP'd as a definite YES to attend via Facebook , with 231 maybes (mmm, wonder what it's going to take to convert those maybe's to definite's!?) and on meetup another 7 yes's and 2 maybe's.

That makes it 110 definate's! YAYY!!

And so we are 140 people away from setting a record for the African Continent of being the first to unlock the Super Swarm Badge on foursquare.com on 20 November at the Bluesroom.

Maybe if those maybe's were to listen to this sneak preview of one of the four bands, being "Book of Thieves", they might be converted to definate's? What do you think?

"Book of Thieves" consists of brothers Kyle and Ryan Engelsman (who've recently had birthdays: Happy Birthday guys!) and friends Jonathan Eva, Gareth Bertolani and Carl Seytler from the East Rand. They are a contemporary alternative band with a blend that appeals to a broad market. And they have a distinctly diverse sound that every time I've heard them, I cant help but tap a foot or my fingers or jive around! With influences from progressive 70's rock, reggae, blues and country, there is no doubt in my mind that the "Book of Thieves" will be taking us on an easy listening but refreshing journey as we SWARM on the 20th November.

"Book of Thieves" formed in December last year, and have just recorded their debut album which will be released soon. They're even planning their first overseas tour to Australia! Having had the privilege to have spent some time with the band, I have to agree with the music journalist Shawn Greyling that their album "will be blowing away the local radio scene soon and taking over the country with great hurricane effect"!

Book of Thieves

So join me at the party of the year and get to enjoy "Book of Thieves" live! After all, how can you not be intrigued to hear these 5 guys live when Greyling describes them as:

"... a romantically divine comedy of brilliant sound. The conversation between the vocals and musical instruments form a choir of sound that can outstand, outwit and outlast any international act that has been brought to the table." --Shawn Greyling – music journalist, 2010

The SWARM Party is postponed to 20 November at Bluesroom

Due to circumstances beyond my control, we have had to move venues for the SWARM Party.

Due to moving venues, we have had to move dates too.

And due to moving dates we have a new exciting line-up of bands.

I've always wondered what could possibly have been happening behind the scenes when someone says "due to circumstances beyond our control we have had to change everything."

So I suppose the next saying that comes to mind is "be careful what you wish for, you just might get it" because for this event, I have had first hand experience that has led me to be in the position to say, "due to circumstances beyond my control, we have had to change everything about the SWARM Party- except the swarm part."

And then another saying comes to mind. Those closest to me who have been watching me zoot all over Jozi and make plenty of phone calls in the last 48 hours to find a new venue, have been saying: "it'll probably work out for the better!"

And it looks like it is doing just that. *sigh of relief*

The news is:

The one matchstick SWARM Party is still on- it's just been postponed to Saturday the 20th November 2010.

The venue is now the awesome Bluesroom in Village Walk, Sandton.

And the line-up of bands: I am busy finalising this, so you'll find out in the next few days, but it is looking super fly! Really! It is exciting!

So look out for the details to follow, and spread the word that we will now be swarming on 20 November at the Bluesroom!

one matchstick SWARM Party- a South African Record

[this was updated 13 Oct with date and venue changes]

The 'matchstick girl attempts South Africa's first ever SWARM Party on 20 November 2010 – a social networking game and social responsibility project rolled into one exciting live event.

Telana Simpson, also known as the 'matchstick girl, has been trading a single matchstick up in value with the ultimate goal of reaching office space, which she wants to offer to start-up entrepreneurs to help them get their businesses off the ground.

She traded a matchstick for a pen, and then swapped the pen for a toy frog, and the toy for two books. The books she traded for two cases of First Sighting wine, and has continued trading up in value. She is currently on her tenth trade which involves trading 375 designer T-shirts from the Cape Town based start-up company Springleap, with 375 people. She believes she will get to her offices in three or four more trades once she has finished her tenth trade.

Telana is holding South Africa's first SWARM Party where she has organised three of South Africa's up and coming bands to play at the Bluesroom, Village Walk . The rock/pop bands are Broken People, Mantis Moon and Book of Thieves. VIP tickets for R183 include one of her Springleap T-shirts and two Castle Lagers sponsored by SAB, plus entry to the SWARM Party.

A SWARM Party is an event that involves the exciting social networking, location based game Foursquare.com, which is new to South Africa but growing very rapidly in popularity.

Foursquare is a free online game with a phone application where you create an account and connect with your friends. When at a venue, you check-in to that venue and can see if any of your friends are there as well, or where they are at that time. You can leave tips and recommendations about the venue and see nearby venues and any specials they are offering. The person who checks-in the most in a two month period to a certain venue becomes the "Mayor" of that venue.

The more things you do on Foursquare, the more points and badges you can earn which are displayed on your profile. The points are also displayed on the Leaderboard so you can see if you are beating your friends or who is in the lead.

A SWARM Party is an offline event where at least 250 people get together to take part in an online Foursquare flashmob at a designated time. They get together to be part of the Crowd Swarm, and all 250 people have to check-in on Foursquare at the venue, within the same hour, to get points and get awarded the coveted "Super Swarm Badge" on their profile.

This one matchstick SWARM Party on 20 November is an opportunity for South African players of Foursquare to unlock the hard-to-get Super Swarm Badge. Telana is going for a record of this SWARM Party being the first in South Africa to unlock the Super Swarm Badge on the African continent, while at the same time helping her finish her tenth trade and get one step closer to making her 'one matchstick office' dream a reality.

Players who want to attend the SWARM Party need to get their VIP tickets from Telana on 083 730 2979 or onematchstick@gmail.com

Africa's First Swarm Party? 3 Bands, one matchstick, 1 Record!

This is my next BIG step that I've been planning for months! I hope you can come join in the fun?


250+ people.. 3 Bands... one matchstick : Come set Africa's first record at Tanz Cafe...
The one matchstick Swarm Party.
We want you!

Join us for South Africa's biggest Swarm Party! It's a foursquare flashmob!

Featuring the bands:

  • Broken People
  • Book of Thieves
  • Harbourlight
Date: Saturday 16 October 2010
Time: doors open 19:00pm, event starts 20:00pm
Venue: Tanz Café Fourways, The Buzz Shopping Centre, Witkoppen Road

R183 on VIP Guestlist, pre-booked (includes trading with me for a Springleap T-shirt (excl delivery), 2 Castle Lagers and free entrance) book with Telana onematchstick@gmail.com or call 083 730 2979

one matchstick SWARM Party at Tanz Cafe

Additional Information:

A Swarm Party involves an online flashmob on foursquare.com (the location-based networking site) that unlocks the coveted and hard to get Super Swarm Badge. The party is a way of 250 or more users checking-in to the party location to collect their virtual badge and points.

The Springleap T-shirts are part of the onematchstick.co.za project, and are couriered to VIP's for an additional R36

Entertainment for the night is a pop-rock extravaganza, featuring:

- Broken People (melodic alternative)
- Book of Thieves (contemporary)
- Harbourlight (melodic rock)

RSVP – Book your VIP ticket with Telana on onematchstick@gmail.com or 083 730 2979

Will you be there?

Join the Facebook event here
Join the meetup.com event here

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