The start of the one matchstick Business Plan

I've been asked for a "business plan" for the one matchstick office, and it's probably a good idea to get my vision down into details on paper.  

Alan, who has asked to learn more about my vision, has also made me an offer that might help me get much closer to the office space.  

However, it’s a step or two away from my current Lifestyle Makeover item (as he doesn't want the makeover, and I’m going to need to put on my creative cap to get to what he’d want - more on that when I know!).

Also, I have a lead who knows people who know people, who I bumped into after the recent South Africa eCommerce Conference after I recognised his funky socks in the crowd.  

And I suspect from the brief conversation we had walking to our respective cars in the car park, that he’ll want some kind of business plan document too.  I haven't contacted him yet, and am feeling really motivated to put in the hard graft of writing a plan.

So I started working on the one matchstick Business Plan a few days ago, and came across this idea of a “One Page Business Plan” to use as a framework.  #KISS

After tweeting about it, today I got a lovely surprise from my friend Carl with this awesome, big canvas to use.  The Business Model Canvas is another great framework - not only to learn for the work I do at Inner Coaching with up and coming Entrepreneurs  -but also to help me work on the one matchstick model.  

So thank you Carl! You rock! :)

And I can’t wait to stick this up on my wall, and get some coloured pens and post-it notes, put on some tunes, and then get cracking on getting crystal clear on the one matchstick office!

The House was Rocked!

Cito and his band wanted to get up close with fans, and offer an experience to be remembered, and that is what they delivered last night!

After I traded the Rock the Housewith WONDERboom experience with Rene and Nina for a Mobile Lifestyle Makeover, I was delighted to get an invitation to join in the celebrations.  It was a small, fun and crazy bunch of friends celebrating Nina’s birthday, and we got the full concert experience in a small room, just for us!  (lots of photos here)

Dancing around with everyone to some of my favourite WONDERboom tunes, it occurred to me that this is the first trade I've done where I took part in and enjoyed the actual item I traded on.

With each of the eleven (well, now twelve) “items” of my trades to date, I've had to remind myself that the item I have is not for my enjoyment. The only item I will get to experience to its full is going to be where I stop trading on. And that will be the office space.

So it was quite a grounding reality check to realize that those moments I got to share with Cito, Wayne, Martin, Jonathan, Nina, Rene and their friends, at that private rock concert that was born out of a single matchstick, was not just talk anymore (as it’s been for the last two years), but actually happening!

And if that came from that single matchstick that I started with 8 years ago, then the reality of an office to help start-up entrepreneurs is a very real possibility. And getting closer to becoming a reality.

And I have work to do.

So I thank and salute WONDERboom and Nina and Rene (and all the other people I have trade with to date!) for not only believing in the one matchstick possibility, but for also being a part of it and helping to make it happen. You all rock!

Tag : ,

Latest Trade: your Mobile Lifestyle Makeover

After many hours of strategising and research since I was made this offer, I've traded the WONDERboom private rock concert with Rene and Nina

They’ll be rocking the house with Cito and the band for Nina’s upcoming birthday bash, and I get to have fun finding the next person I’ll trade with.

So here’s what I’m offering:

Mobile Lifestyle Makeover

Go from fixed to flexible

Live. Laugh. Love.

That’s a mantra to live by. It epitomises the philosophy that we want to live a productive, happy life where relationships are a key part. And today technology has evolved to such an extent that it can enhance our life and relationships. And that’s what this is about.

Would you like a lifestyle makeover? Would it be valuable for you to move from a rigid, fixed way of working to a flexible, mobile way of living an awesome life?

That’s what I am offering, a make-over of your lifestyle. So make me an offer and let’s trade!


Imagine this as your day. . .
It’s Friday. You found a new recipe for breakfast. You put on the kitchen’s Jabra Revo Headset and clip your ipad into its yogi which is curled around the window frame next to your stove, to watch the video of the chef giving directions, to get breakfast on the table for your family.

You change your headset to the Plantronics M25 Bluetooth one set up for your car, and while dropping the kids off at school, you listen to their favourite songs on your iPod, held securely in the Macally mCup car cup holder.

Next you head to your favourite coffee shop, seamlessly taking a few calls in between listening to some podcasts through your smart phone.

Over a latte, you take out your iPad from your cool, super protective STM Linear case which has all your gadgets which enhance your mobile lifestyle.

You flip your iPad on its ori stand, ready to catch up on the news and answer a few emails, using your Macally PenPal stylus.

While finishing your latte, your colleague in London Skypes you, so you whip out your Jabro Revo headset to take the teleconference without inconveniencing others in the café.

You head off to your next meeting, and remembering your laptop battery might be a bit low, you plug it into your PowerGorilla to charge it on the way, and at the same time plugging in your smartphone.

At your meeting, you set up your Logitech V10 notebook speakers with your laptop, ready for your presentation. And while you wait, you answer a few more emails on your iPad ori setup.

You then head to your child’s school for the sports day, and find a tree to sit under and set up your camera on your Joby GorillaPod tripod, on one of the branches, to record the best shots of the memory making sports activities. With your Bluetooth headset you can update your partner who is at work while taking a few photos.

The next morning you’re off on your early training run, using your heart rate monitor with your phone in your fantastic Runtastic armband, which fits snuggly on your upper arm.

You pack the car and set up an educational video to entertain your children, attaching the iPad to the headrest with its yogi stand, and giving each child a Jabra Revo headset.

You’ve changed to your Platronics wireless earbuds to hear Google maps giving you directions to your weekend getaway destination.

You get to catch a late afternoon mountain bike ride with the family, with your go pro camera attached to your bike handlebars with its Joby GorillaPod, and your phone and car keys in your waterproof arm wallet.

For a perfect sunset self portrait of the family, you set up your camera on its Joby GorillaMobile, balanced safely on a rock.

As you set up camp, you use the Joby Gorilla Torch wrapped around a branch for light, and charge your phone and tablet with your Powermonkey Explorer.

You gaze at the stars, and finding your phone in its luminous case, you use an app to help name the constellations you see, knowing that your phone and all your devices are protected in their funky protective cases from the rough terrain.

Later, around the campfire, you reflect on how movement, adventure and exploration is a part of your and your family’s lifestyle, and how being mobile makes is more possible and enjoyable….
And that was just describing two days!

What I’m offering:

A Mobile Lifestyle Makeover.

Makeover your stagnant, office-bound life for a mobile, flexible lifestyle with these three bundles of gadgets. (I’ll even through in a Breakthrough Coaching session if you need a change in Mindset too!)

1. The Mobile Office
This bundle has everything you need for a virtual office that goes where you go, because your office is wherever you are. If you want to work from your home, a café, a mountain top, the airport, your car, or any other moving target, then these accessories are for you. It includes covers for smartphones and stands for iPads, a dualsync cable, stylus pen, car cup holder mount, tripods and stands for phones and cameras for teleconferencing, notebook speakers, Bluetooth headset, adapter lightning to USB cable and 7 port USB hub. Plus the awesome PowerGorilla for all your charging needs, and Jabro Revo headset.

2. The Outdoor Enthusiast
Get active and adventurous with these accessories, including more hardy phone cases, keysync cable as your key ring, more tripods and stands, waterproof arm wallet, wireless earbuds, heart rate monitor and Runtastic armband. And a Powermonkey Explorer for outdoor charging of your devices, and another Jabro headset.

3. The Night Time Warrior
From the glow in the dark iPhone case and docking stand, to the Joby Gorilla torch, you’re even set for night time explorations. A mini Gorilla to power up devices, another stylus pen, Bluetooth headset and a magnetic tripod, amongst more covers, cables, and another Jabra headset too.

And with two STM bags to carry all the gadgets and devices and keep them safe.

Brands include:
  • Yogi for iPad
  • Ori for iPad
  • Macally stylus pens, cables, holders and hubs
  • Joby Gorilla tripods and stands
  • Logitech Speakers
  • Sketch covers for smartphones and tablets
  • Plantronics Bluetooth headsets
  • Power Traveller solar panel charging devices
  • Dodo cases
  • Ce-Link cables
  • Jabra headsets
  • STM bags
  • ITZ arm wallet
  • Runtastic heart rate monitor and armband
What’s excluded:
All you need to do is add the following for your Lifestyle Makeover to be complete: 

  • Your Smartphone
  • Your tablet
  • Your laptop
  • Your internet connection
  • Your adventurous and free spirit

Next Step:

So to have your mobile lifestyle makeover, make me an offer!

What would you trade with me for having the active, on-the-go, adventure seeking and professional lifestyle you dream of, where you get to work and play, spend time with the kids and make those big deals?

Get in touch with me and let’s chat. I’ll then give you all the specifics on the tech that will move with your pace of life, and we can work out a deal… on-the-go… wherever you and I are.

Call me on 0837302979 or email

Offers for the Mobile Lifestyle Makeover

 These offers are for the Mobile Lifestyle Makeover. If you would like to trade with me for any of these offers, please let me know what you would offer me to trade for it by emailing! It will then be much easier for me to decide which item to trade if my next trade is ready to go. Let your imagination go wild! Thanks. Telana 


 No offers yet, will you be the first to make me an offer? Call me on 0837302979

Another possible future Landlord?

I received a sms today: 
"Got an office in Hyde Park for trade! What you got for me?"
I called them back and explained that my dream, ideal space will be 200m2 for 3 years.  
"Oh, I thought it was an office just for you?  
"Well I do need an office to run my coaching practice from, so yes- some of the space will be for me.  I also want to have enough space to help start-up entrepreneurs to get their businesses off the ground, and to ultimately help create more jobs - which are so needed today."
There was a pause...

And then I said nonchalantly that I wont be paying rent . . . in Rand currency. I'll be trading it for something they feel is of equal value which will be in some other "currency" which originated from a single matchstick.  It may be a service, or a product, or an experience that they feel is of equal value for the 200m2 of office space, for a  3 year period.  And so we discussed some options.

It turns out that the 'WONDERboom Rock the House' item I have now might not fit for this possible future Landlord #2 (remember, I have a possible future Landlord #1 who I'm also speaking with). 

So maybe I should be trading with my current new offer for WONDERboom to make it a reality, and that might fit with one of the possible future Landlords...?

Either way, time will tell how these deals unfold, and where the one matchstick office ends up.   

We ended the call with a request of me to sms through a summary of what I am looking for, and the way forward. Which I did, and so the negotiation continues (and you wonder why it's taken me 8 years to get this far? ;-) )

It's very exciting that after all these years (yes, it was 8 years in June this year since I traded the matchstick for the ordinary green ballpoint pen) I'm getting genuine calls about actual office space, from people willing to barter for it.

This . . . is . . . FUN! :)  Not only fun, but a possibility too!

I've got a new offer!

A few weeks ago I was at a Metrogaine event organised by the awesome adventure racer Lisa De Speville (she is also the lady behind FEAT - Fascinating Expedition and Adventure Talks).

I uploaded this picture to Facebook to mark the occasion:

It was worth marking because at this event I was made an offer for my current item, Rock the House with WONDERboom.  I was so excited I was jumping around!

That energy though didn't help my navigation skills or the distance we covered in the Metrogaine, as my teammate and I came fourth last (out of 35 teams).  But what a fun evening!  I'm so looking forward to the next one.

It then took a few weeks for Rene to put the offer in writing to me.  And then a meeting, a few whatsapp messages, and a couple of phones calls later this offer is surviving my scrutiny and looking good.

Check it out here on my offers page.

So, if you have been scheming to make me an offer, now is the time to get in touch with me as I just might accept Rene's offer...  So call me now on 0837302979!

I need some help, please!

There is a possibility that I might have found my future landlord!

As I work my strategy of burning the matchstick at both ends by trading up from the WONDERboom private Rock Concert and trading down from the office (and hopefully finding a way for these trades to meet in the middle!), I have found a possible office!

My prospective Landlord and I have been crunching numbers, and talking about what he would need in order to trade with me for about 200 meters squared of office space.  How exciting is that! 

And so far we've come up with one idea of a possible trade.  I can’t go into all the nitty gritty’s of the deal here and now as there are still a few meetings to be had before we have something more concrete to share. 

But what I would like to let you in on, and ask for your help with please, has to do with the idea we've found to make this trade work.

If I can find another paying tenant (or two) to introduce to my possible future Landlord, then we might have a way to trade.  It’s a complicated trade, and will involve a few people, so all I need some help with at this stage is to find some people and/ or businesses who would like to rent some office space in Jozi town.

The area is Braamfontein, and it’s a fab building in a great location.  And Braamfontein rocks!  It’s all happening in Braamfontein lately!  Even the Braamfontein Improvement District echo’s that!  

Braamfontein has become quite vibey with its markets, art galleries, night clubs, boutique stores, coffee shops, hotels and bars!  It’s also got a business and education flare, with a few entrepreneurial hubs, WITS University and some international NGO’s.

So it’s the perfect environment for the onematchstick office, don’t you think?

Please help me spread the word, and help me to find my possible future neighbouring tenants! 

If you are looking for office space in Johannesburg, and especially in Braamfontein, or know someone who is, please get in touch with me so I can organize for a viewing of the space, and we can chat about the details.

Call me on 083 730 2979!

Thank you!!


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